Wildflower cases are handmade iPhone accessories designed in Los Angeles, California by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson.
The brand officially launched in 2013 when Michelle sought phone cases for her daughters, but could not find fresh and cute designs that fit her teenage girls’ edgy, fashion-forward style. After customizing denim shorts with floral fabrics and studs, Michelle decided to apply the same concept to phone cases. The girls and then their friends were obsessed, and Wildflower was born.
But what started as a passion project soon morphed into a full-blown business after a chance encounter with Miley Cyrus. Devon asked Miley for a photo in a restaurant and it was at that moment Miley noticed the phone case. Devon saw Miley’s obsession begin and offered her a phone case. Miley asked if she could buy more but Michelle didn’t have a business yet and Miley said “What?!?! You need to start selling these online NOW!”
So Michelle did, that night. Named the company Wildflower, which represents girls with a free spirit and independence, to grow and survive anywhere, just like Miley! Made a website and Wildflower went from concept to company overnight thanks to Miley’s advice.